Albion Saddlemakers will reveal an all-new proposition at the Mitsubishi Motors Badminton Horse Trials 2018. The evolution sees Albion Saddlemakers rebrand to Albion England, adding sporting and lifestyle divisions to complement the existing equestrian offering.
“This an exciting time for Albion and we are very much looking forward to sharing the new-look Albion England with the equine world for the very first time. We are immensely proud of the success and standing Albion has built over its 33-year history. Adding a complementing range of lifestyle and sporting lines is the natural way forward for us and we hope the country lifestyle community will embrace our ever-evolving collections, just as they have so warmly with Albion Equestrian.”
Annie Belton-Green, Head of Commercial at Albion England
With a heritage dating back over three decades, Albion Equestrian has acquired an enviable reputation for its pioneering range of truly luxurious equestrian competition saddles, bridles and accessories.
With founders Paul and Sherry Belton still firmly at the helm, the brand has grown to employ over 75 craftsmen and women in its Walsall factory, producing over 100 British-made saddles a week and supplying the very best of the equine world. Industry stars including Laura Tomlinson, William Fox Pitt and Emile Faurie to name but a few, proudly compete from the seat of an Albion saddle. At this year’s Mitsubishi Motors Badminton Horse Trials Will Furlong will also ride in a saddle from the Albion range.
The introduction of Lifestyle and Sporting divisions will see the Albion England brand deliver a collection of consistently superior quality products, blending artisan craftsmanship with revolutionary innovation and state-of-the-art technology. The brand will produce an array of beautifully handcrafted country lifestyle items, which embrace the best of British design combined with carefully honed skills and processes that have been passed down through generations. Albion England collections will include gun slips and cartridge bags, while Albion Lifestyle will showcase luxury candles, timeless bags, stunning silk scarves and stylish umbrellas.
Albion England will continue to be heavily committed to its equestrian roots, while the brand’s evolution will now include the creation of an equality premium portfolio of luxurious leather accessories. Collections are especially designed for the shooting and country lifestyle fraternity, with every product boasting the distinguished effortless style and extraordinary efficacy that is synonymous with Albion.